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Makeover for Virgin Casino

2011.09.15
Makeover for Virgin Casino

Virgin Casino has announced the launch of its revamped site, the first complete rebuild since its launch in 2004. Key features include a Search Games button that allows players to view games by selecting the 'grid' or 'list' view in the game filter bar and a complete new look feel of the site.

CEO of Virgin Games, Simon Burridge said, "The website launch is the latest milestone in our Company's growth.  In the last 18 months we have signed over 10 new content partnerships and launched more than 125 new games on our site.  All these new content partnerships are integrated into our bespoke platform and are centred around a single customer account.  Turning our focus onto a website redesign after such an influx of content has been a natural progression for the business.

"As a Virgin company it's essential that our philosophy follows that of our brand - to be a customer centric business.  We had a soft launch of the website at the end of August and the feedback from our players has been overwhelmingly positive - proof that listening to the customer and putting them at the heart of what we do always pays off," he said.

According to a press release, the redevelopment of the casino took over six months and was completely driven by customer feedback. Virgin Casino will now use a leading Content Management System that will give them superior tools to impact customer service.

The press release also mentions other enhancements that are currently in the pipeline. Players can expect al lot more in the next 12 months and Virgin plans to introduce a new bonus tool in September to deliver free bets to customers across all of its sites.

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Written by Debbie Hall for Online Keno – your best source for online casino news
 

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