English Football and the Online gambling Connection

Cardiff City (of the Football League Championship) tying up with 777 Ball (online casino) is yet another instance of online and real-time games enriching each other, and offering the spectators and players more worth for their money.Cardiff City are not the only ones. There is West Ham United with its extended deal (including advertising on uniforms and at venue, presence on the West Ham website and all media platforms) with SBOBET. 32Red (a top UK casino) signed a 2-year sponsorship deal with Aston Villa in 2006, and 888.com tied up with Middlesbrough, a little later. There is also Mansion Sports who sponsor the Tottenham Hotspur, 32Red sponsor the Swansea Football Club (subsequent to their Aston Villa tie-up), 888.com sponsors the Sevilla Football club (once again, subsequently), and Party Casino, who sponsor Leyton Orient. With biggies on both sides, the trend is gaining strength.

Though there are those who argue about teenagers and kids needing protection from casinos and gambling, the counter argument is equally strong. Ed Ware, Chief Executive of 32Red has said that sponsorship from online casinos shouldn’t be considered an issue for several reasons. He noted that what should be monitored is the proper regulation of online casinos. “32Red is a strong advocate for responsible gambling and has since been working closely with GamCare, while many other online casinos employ strict regulation standards set out by governing bodies. And what always remains a constant is that no company, whether it is an online casino, a financial institution or cell phone provider, is ever telling people what to do, they are simply giving them options should they decide to buy a beer or try some gambling online.”

Online casinos grown from appearing on Jerseys to handling Internet gambling directed from club websites and stadium betting. UK sports officials keep online gambling companies close, considering corruption a mutual enemy, and relying on the Internet sportsbooks to report on unusual betting patterns. Thereby letting it work out for all concerned. We thing that the hook up is a mutually beneficial relationship but it is one that needs to be monitored.

Written for Online Keno by Greg